#fortunefavoursthebrave.

THE HUSTLE

Residing between New York and Toronto, Keke spent many years as a senior-level internal strategist for some of the world’s leading global fashion and cosmetic brands. This laid the foundation for her consultancy practice which began in 2010. 

She is a dynamic senior consumer marketer who has amassed over 10 years of client and agency-side marketing expertise within the retail, mass consumer, luxury, influencer, and beauty spaces. Her strength lies in forging relationships and leading end-to-end campaign management across strategy, concept, execution, and reporting in collaboration with external agency partners and internal teams.

She strives to build a thorough understanding of her client's business. Her extensive knowledge of the unique Canadian consumer journey acts as the catalyst for translating global vision and regional insight into actionable marketing-based plans. Keke combines creativity and innovation with strategic, out-of-the-box thinking to drive brand and bottom-line growth. In addition, she exercises exceptional resilience and commitment to conceptualizing and moving projects forward while managing and motivating teams under a shared creative vision.

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Diversity, Equity, and Belonging are a priority for Keke. She looks to champion projects that allow her to bring her lived experience both, personally and professionally, to the forefront. With that, having the opportunity to be of service in creating equitable strategic outcomes which provides further exposure and amplification for the voices of the underrepresented. 

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expertise: 

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Global Marketing & Communications Strategy  I Consumer Engagement

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Digital Strategy I Program Management

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Multi-Channel Marketing Campaigns

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Content Creation I Brand Management I Community Engagement

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Brand Partnership I Consumer Insights I Event Production

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 Team Leadership

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